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Ami Hedenborg

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“Caught Offside” - New Swedwatch briefing calls on sport sponsors to uphold human rights

“Caught Offside” - New Swedwatch briefing calls on sport sponsors to uphold human rights


Companies that use sport sponsorships to advertise their products or services have an important role to play in preventing and mitigating human rights impacts. In a new briefing, Caught Offside: The role of sport sponsors in upholding human rights, Swedwatch urges these companies to learn lessons from the World Cup in Qatar by incorporating human rights in future sponsorship agreements. The b

Advancing human rights in business

Swedwatch is an independent, non-profit research organisation striving to empower rights holders and to promote responsible business practices. Through research and dialogue, Swedwatch highlights the impacts on people and planet by unsustainable business operations, and builds bridges between stakeholders in order to affect change.

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